BRAND NAME / BRAND MARQUE
Legibility within the logo features appears to be important
Where ‘un think’ is more easily read – this can support consumers feeling that it’s a no brainer’ to buy this product.
“You don’t even need to think about it, why wouldn’t you buy a solution as good as this”
A minority of respondents in response to the brand name mention “it makes them sound like they don’t think” and suggest “should it be RE(Think)?”
The brand marque in context delivers richer meanings and plays an important role when next to the competition. All brand marques stand out to be new and different.