To optimise the pack communication and increase the potential of converting the ’neutrals’ into ‘likely to choose’rs, it will be beneficial to explain that it:
- acts / tastes like normal flour.
- feature any awards / accreditations / certifications (such as Soil Association / Organic / EuroRating / Recyclable / Non GMO / carbon footprint etc).
- explain more about the nutritional benefits and the Un(Think) process.
- communicate where the product is grown / made.
- feature an image or window to show the texture of the flour.
- consideration should be given to communicate that the flour is unbleached.