The package design is perceived as unique, appealing and modern and“made with a purpose of being natural and healthy.” It differentiates from the
competition via:
- its formulation (it has well-presented, concisely communicated nutritional
benefits that the others do not) - uncluttered contemporary visual styling
- a unique colour way vs the competitor set
- contemporary font
- imagery which enhances taste appeal
- plus a memorable logo which is perceived as different from other brands -
“I think the word ’Think’ really makes it stand out in a unique way.”