To optimise the pack communication and increase the potential of converting the ’neutrals’ into ‘likely to choose’rs, it will be beneficial to:
- consider a more gentle empathetic hand as opposed to a fist holding the grain
- feature any awards / accreditations / certifications (such as Soil Association / Organic / EuroRating / Recyclable / carbon footprint etc).
- explain more about the nutritional benefits and the Un(Think) process.
- communicate where the product is grown / made
- feature an image or window to show the texture of the flour
- consideration should be given to communicate that the flour is unbleached.