UN(THINK)

A new type of wheat flower. This new flour is just like regular all purpose flour (same taste, same uses) but with the following characteristics

  • 2x Protein vs regular flour
  • 20x Fiber vs regular flour
  • 70% less carbs than regular flour
  • Higher vitamin content
  • 100% Natural Process
  • Non-GMO
  • Organic
  • Sustainable

Creative Objective

  • To Communicate the strongest characteristics of UN(THINK) product
  • Product idea relevance
  • Enable strong presence (as a first in market)
  • Implement strong claims through secure customer insights
  • Build trust that UN(THINK) will deliver characteristics
  • Differentiation within the category

Evaluation

d3 statements asked when viewing the following stimulus:

Natural x1 Future x2 Revolution x2 

with a robust on-line sample.