OVERARCHING CONSIDERATIONS
To optimise the pack communication and increase the potential of converting the ’neutrals’ into ‘likely to choose’rs, it will be beneficial to explain that it:
Product Innovation
- Recognised as innovative but consumers need evidence to back this up. Reasons to believe also come in the form of ‘natural cues feature any awards / accreditations /certifications (such as Soil Association / Organic / EuroRating / Recyclable / Non GMO /carbon footprint etc).
- explain more about the nutritional benefits and the Un(Think) process
- communicate the origin of the product / where it is grown / made
- consider image or window to show the texture of the flour
- consideration should be given to communicate that the flour is unbleached
- convey the performance of the product: acts / tastes like normal flour