PROMISE OF CONSUMER ‘REWARD’

Physical ‘gratification’ that comes from knowing this is a high quality product that will deliver high quality (baking results for you and your family)

Emotional ‘gratification’ in the form of feel good factors associated with buying into a brand/food solution that stands for something bigger

Natural Wellbeing – this is good for my physical and mental health

Mind opening & Community – I’m part of a like-minded group with shared philosophy /values outlook

Political & supplemental – by buying this I’m playing my part in activating change

Smart Tech – this is a smart and innovative choice for me to make

Natural science – food innovation the way nature intended